Privacy policy.

01Who we are

This website, creativetechlab.agency, is run by CREATIVETECHLAB DOO, Bulevar Jovana Tomaševića 31, 81000 Podgorica, Montenegro (PIB 04399560). We are the controller of the personal data described here. For anything about your data, write to [email protected].

02What we collect, and why

Analytics, only with your consent

When you click Accept in the cookie notice, two tools start running. Until then, neither is loaded.

• Google Analytics 4 (Google Ireland Ltd. / Google LLC) counts visits: which pages you open, roughly where you are (country or city), your device and browser, and how you arrived. It sets the cookies _ga and _ga_27S3EZLYT5.
• Microsoft Clarity (Microsoft Corporation) shows how the site is used: clicks, scrolling and mouse movement, as heatmaps and session recordings. Clarity masks text typed into form fields by default. It sets the cookies _clck and _clsk, and Microsoft may set its own (such as MUID).

Legal basis: your consent (GDPR Article 6(1)(a)). You can withdraw it at any time with Cookie settings, also in the footer of every page. Withdrawing removes these cookies and stops both tools.

Emails you send us

If you write to us, we receive your name, email address and whatever your message contains. We use it to reply and, if we end up working together, to prepare and carry out the agreement. Legal basis: steps taken at your request before a contract (Article 6(1)(b)) and our legitimate interest in answering enquiries (Article 6(1)(f)).

Hosting

The site is hosted on Cloudflare (Cloudflare, Inc.). To deliver pages and protect the site from abuse, Cloudflare processes technical data such as your IP address and browser details. Legal basis: our legitimate interest in running a secure website (Article 6(1)(f)).

The lab assistant

The chat assistant in the corner is powered by Claude, an AI model from Anthropic (Anthropic, PBC). When you type a question, the conversation goes through our server to Anthropic so it can write the reply. We don’t store these conversations. Anthropic processes them as our service provider under its commercial terms and may keep them for a limited period for safety and abuse monitoring. Suggested questions, buttons and the “Start a project” brief are handled in your browser. If the AI service is unavailable, the assistant answers from text prepared in advance, and nothing leaves your browser.

Please don’t share personal or sensitive data in the chat. Legal basis: our legitimate interest in answering visitors’ questions (Article 6(1)(f)).

Stored in your browser

We keep a few small settings in your browser’s local storage, not as cookies: your cookie choice (ctl-consent), your language (ctl-lang) and whether you have already seen the opening animation (ctl-intro). They never leave your device and are needed for the site to work the way you set it.

03How long we keep it

• Google Analytics data is kept for no longer than 14 months.
• Microsoft Clarity data is kept for the periods Microsoft sets for Clarity.
• Chat conversations are not stored by us. Anthropic keeps them only for the limited period described in its policy.
• Emails are kept for as long as the conversation or our work together needs them, and longer only where accounting or other laws require it.

04Who else receives it

Only the providers named above: Google, Microsoft, Cloudflare and Anthropic. Some of them may process data outside Montenegro and the EU, including in the United States. Those transfers rely on the safeguards the providers offer, such as the EU Standard Contractual Clauses and the EU-U.S. Data Privacy Framework. We do not sell personal data, and we do not share it with anyone else.

Their own policies: Google, Microsoft, Cloudflare, Anthropic.

05Your rights

You can ask us to show you the personal data we hold about you, correct it, delete it, limit how we use it, or hand it to you in a portable form. You can object to processing based on legitimate interest, and withdraw consent at any time without affecting what happened before. Write to [email protected] and we will answer within one month.

You can also complain to a data protection authority: in Montenegro, the Agency for Personal Data Protection and Free Access to Information (Agencija za zaštitu ličnih podataka i slobodan pristup informacijama); in the EU, the authority in your country.

06Changes

If we change how the site handles data, we will update this page and the date at the top.